Digital Marketing Career
Digital Marketing Career: Digital India is A Possibility Today, Digital India vision is one of the most exciting initiatives the country has embraced to leapfrog us to the 21st century. What was once a visionary notion is now the new normal. Digital India is a strong initiative by our honourable Prime Minister. The fact remains that even before he took office, Prime Minister Narendra Modi. While speaking at an industry gathering spelt out his “dream” of a digital India – a high-speed digital highway, government services accessible on mobile devices, empowerment of farmers through real-time data, cyber security and financial inclusion.
Many of these ideas have translated into reality in the last three years, but the overarching gain according to industry experts is the consensus in the country today that “digital is not a playground of rich kids but an essential component of development. The campaign is to make things convenient and easy for public by increasing connectivity of internet.
It has launched with an aim of transforming the country into a digitally empowered society and knowledge economy. The Digital India would ensure that Government services are available to citizens electronically.
The 3 visions of Digital India is:
1. Digital Infrastructure as a Utility to Every Citizen:
2.Governance and Services on Demand:
3.Digital Empowerment of Citizens:
Why Digital Marketing ?
India’s digital growth story is both interesting and surprising. The country has embraced digitization so rapidly that it has created a large opportunity for online marketing.
On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 percent of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28 percent with 373 millioninternet users.
India’s internet revolution is a perfect launch pad for online brands. While digital marketing looks promising, brands get overwhelmed with responsibilities like SEO, content ideation, social media strategy, email marketing, website design, and more.
Here are some statistics to brighten a digital marketers’ career in coming years:
- In 2021, Indian internet traffic will be 291 times the entire Indian internet in 2005.
- From 2016 to 2021, internet traffic will grow at a compound annual growth rate (CAGR) of 32 percent.
- 2.0 billion networked devices will be available in 2021. In 2015 and 2016, the number was 1.4 billion and 1.3 billion respectively.
By 2021, IP traffic will reach 5 gigabytes per capita.
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